The popularity of social networks is certain but does the performance sounds with return?
PMT Hotels makes the difference between:
- Create an account on Facebook, Twitter and other social networks and having a cerain activity and
- to have there a real communication strategy
In the first case, the results are rarely positive or unsufisant compared to the time consumed to power the networks. In the second case, a real strategy is in place and this is how PMT Hotels performs and get excellent returns on Investment. Our methodology:
- Preliminary study:
- Defining pre-requisites and awareness on necessary human resources
- Setting goals to achieve over the campaign period
- Defining the strategy to adopt
- Developing an action plan for the period
- Diffusion on social networks:
- Manage pages and groups
- Network development
- Micro-blogging
- Performance analysis
- Exploiting the hotel’s website traffic statistics
- Evaluation of the social networks impact
- Make adjustments (if necessary)
Go to the speed of Social Web! Among our services, we are developing Facebook applications including:
- Careful presentation on Facebook with useful information
- A page that is revealed once the person “likes” your page: a mean to encourage people to be a fan offering to discover a dedicated offering for example …
- Integration of an online booking engine for your hotel directly on Facebook
- Surveys,
- …